Toyota Marketing Strategy Marketing Essay

Toyota Marketing Strategy Marketing Essay Toyota Motor Corporation Profile According to Toyota Global (2015) Toyota is a worldwide Japanese automotive corporation headquartered in Aichi, Japan. Toyota was founded in August 28 1937 by founder Kiichiro Toyoda. Marketing Strategy Fifield (2012) claims there are countless meanings for the term Marketing Strategy. Fifield (2012) accumulates and provides a number of meanings from various authors for the term Marketing Strategy. But the most captivating definition from Fifields (2012) research was from an author named Craven. Fifield (2012, p.xxiv) quotes Cravens definition of a marketing strategy in which he defines it as a process that involves strategically analysing environmental, competitive as well as business factors that affect business units and forecasting future trends in business areas of interest to the company. Penetration Pricing Marketing Strategy A marketing strategy currently used by Toyota is a strategy called penetration pricing (See Appendix A). Ferrell and Hartline (2010) reveal that the purpose of the penetration pricing marketing strategy is to maximise sales and to attain widespread market share within the market a company is competing in. Ferrell and Hartline (2010)also bring to light that the penetration pricing marketing strategy has the objective of capturing a large market share rapidly by setting low prices for products that a company sells. Furthermore Ferrell and Hartline (2010) claim that penetration pricing is best executed when consumers are sensitive towards the price of the product. Harrison and John (2013) highlight Toyotas usage of the penetration pricing marketing strategy which states that Toyota sell their cars in the low end of the price spectrum. This strategy caters to the price sensitive consumers. Whats more Wood (2007) exemplifies Toyotas use of the penetration pricing marketing strategy when Toyota introduced their Yaris Subcompact car production to the Europe market. Wood (2007) highlights that Toyotas usage of the penetration pricing marketing strategy for their Yaris car production enabled the corporation to compete with other well-known automotive companies such as Ford, Volkswagen, Renault and Vauxhall. Guerrilla Marketing Strategy Another marketing strategy used by Toyota is a marketing strategy called the guerrilla strategy (See Appendix B). Boone and Kurtz (2014) inform that guerrilla marketing involves companies using unconventional techniques to attract consumer attention. Boone and Kurtz (2014) also regard the guerrilla marketing strategy as a fairly new marketing technique, in addition Boone and Kurtz (2014) reveal that the strategy is normally used by companies that do not have financial resources for other well-known or more effective marketing strategies. What is more Boone and Kurtz (2014) bring forward that established companies such as Toyota and Pepsi also employ the guerrilla marketing strategy even though such companies have the financial capacity to implement more effective marketing strategies. Boyles (2008) acknowledges Toyotas incorporation of the guerrilla marketing strategy which outlines that Toyotas main reason for using the guerrilla marketing strategy is to attract the younger crowd i.e. young adults. Boyles (2008) also points out that companies such as Toyota conduct this strategy by placing advertisements on objects that are used everyday e.g. food or drink packaging. What is more Boyles (2008) goes further by revealing that companies such as Toyota use alternative methods for the guerrilla marketing strategy such as placing advertisements in locations where people commute frequently. Social Media Marketing Strategy A further strategy currently used by Toyota is the social media marketing strategy (See Appendix C). Marketing via use of social media is considered a contemporary strategy in the marketing world and is also considered a very effective marketing strategy. Many companies in this day age are now taking advantage of the social media marketing strategy such as Toyota. Zarrella (2009) notifies that social media marketing involves the usage of web technologies. Zarella (2009) also points out that social media web technologies include activities such as blogging, social networks (such as Facebook and LinkedIn) and media sharing sites (such as Flickr and YouTube). Tybout and Calde, (2010) present a detailed example of Toyotas usage of the social media marketing strategy. Tybout and Calde (2010) exemplify Toyotas usage of the social media strategy marketing by unveiling Toyotas affiliation with a company called iCrossing. Tybout and Calde (2010) go further by acknowledging iCrossings role in building awareness of Toyotas IQ city car which was released by Toyota in 2008. Tybout and Calde, (2010) declare that iCrossing is a UK based company who specialise in digital marketing. Additionally Tybout and Calde, (2010) mention that iCrossing helped to promote Toyotas IQ car model via the use of a campaign called the The Hypermiling Campaign. Hypermiler (2015) is an online community that focuses on providing fuel saving advice. iCrossings assistance in promoting the IQ car production helped Toyota to generate positive anticipation amongst the communitys online users. Tybout and Calde, (2010) continue by talking about Toyotas IQ blogging site which was created specifically for the IQ car production. Tybout and Calde, (2010) carry on by disclosing Toyotas increase in traffic on their blogging site which increased by more than 212 percent as a result of their affiliation with iCrossing. Tybout and Calde, (2010) lecture on how the social media marketing strategy has enabled Toyota to reach new audiences through the use of alternative social media marketing techniques such as blog posting, Flickr and Twitter. Tybout and Calde, (2010) conclude by addressing an additional technique used by Toyota in the social media realm which is the integration of their online newsroom with social media outlets such as YouTube, Flickr and Twitter. The result of this marketing technique integration has allowed the web community to access Toyotas images, videos, activities and anything else associated with Toyota. Trade Show Marketing Strategy The last strategy used by Toyota is trade show marketing strategy (See Appendix D). This marketing strategy is used by many well-known automotive companies within the car industry. Trade show marketing involves companies exhibiting their new product(s) or service(s). Sà ¶ilen (2013) describes trade show marketing as person to person, information exchange and selling. Sà ¶ilen (2013) proceeds by stating that trade shows involve the gathering and distribution of information. Toyota uses this particular strategy to exhibit new car productions. An example of Toyotas trade show marketing strategy is their collaboration with a German company called B+s exhibitions. B+s exhibitions (2015) illustrate the partnership between the two companies where they present galleries as well as video footage of Toyotas trade shows. Toyota and b+s exhibitions have worked together since the early 1980s. B+s exhibitions are a company who have been specialising in trade shows for over 40 years where one of their primary focuses is trade show marketing for top automotive companies all around the world. Recommendations to Improve Toyotas Marketing Strategies Penetration Pricing Marketing Strategy Improvement Based on the findings, Toyota could improve their penetration pricing marketing strategy by initially selling their cars at a low price then slowly increasing their prices once they have established a strong clientele on any new production they release. As mentioned earlier companies use the penetration strategy to attain widespread market share within the market they are competing in. What this means is companies such as Toyota using the penetration pricing strategy are trying to build a strong clientele which Toyota achieved many times over the years with the various car productions they have released. Holden and Burton (2010) address this issue in which they write about the problems that can arise from the penetration pricing strategy. First Holden and Burton (2010) tackle the issue of customers who come to companies such as Toyota based on price where they highlight such customers as being the first to leave once another competitor enters the market. What is more Holden and Burton (2010) state that competing with competitors based on price is the least sustainable competitive advantage strategy to have. Even though Toyota has been one of the worlds leading automotive competitors for many years it is imperative to take such precautions into consideration for the reason that they could sooner or later find themselves in such a situation. The tactic of starting off with low price then slowing increasing the price could help sustain the companys competitive advantage years down the line. Guerrilla Marketing Strategy Improvement Toyota could improve their guerrilla marketing strategy by integrating their guerrilla marketing strategy with their social media marketing strategy. Levinson and Gibson (2010) speak about the effectiveness of combining the two marketing strategies. Levinson and Gibson (2010) delve into how guerrilla marketing strategy is able operate alongside the social media marketing strategy by noting the cost aspect of combining the two marketing strategies. They reveal that creating a social media platform requires zero fees. Levinson and Gibson (2010) carry on by discussing that all guerrilla marketers should take advantage of this idea as it gives guerrilla marketers such as Toyota the opportunity to maximise their brand to a wider audience. Social Media Marketing Strategy Improvement Based on the findings Toyota has already constructed a solid social media marketing strategy. However Toyota could improve their social media marketing strategy as a way to study their competitors. West, Ford and Ibrahim (2015) bring to light how the social media marketing strategy can useful weapon when analysing your competition. West, Ford and Ibrahim (2015) provide an insight on how the social media strategy is a contemporary tool for monitoring and gathering information about competitors within your market segments. Moreover West, Ford and Ibrahim (2015) go further by making a note of the type of information that can be gathered about competitors where information can include competitor brands, strengths, weaknesses and strategic decisions. Additionally West, Ford and Ibrahim (2015) present an extra commodity where they state corporations such as Toyota can employ specialist firms to analyse competitors on their behalf. Having access to such information would provide Toyota with ammunition which they can then use to get a better understanding of the market they are competing in. Trade Show Marketing Strategy improvement Toyota could improve their trade show marketing strategy by integrating their trade show and social media strategies together. Executing their social media strategy before and during their trade shows would help Toyota to improve traffic and awareness of their trade shows. Stratten and Kramer (2012) bring to attention that social media is one of the best ways to increase traffic at a trade shows. This can be done is by engaging in social media before and during the event. Stratten and Kramer (2012) offer an example of this tactic by saying that users of the trade show marketing strategy could use a social media outlet such as Twitter for their trade shows by using the hashtag tool. According to Chen et al. (2014) the hashtag tool is a feature on social media that is used to identify messages by topic. Stratten and Kramer (2012) continue by explaining that the use of hashtags enable the hosts of trade shows to see what people are saying about their conferences. This tactic can be carried out days or weeks before the event. Conclusion Research has revealed how instrumental marketing strategies can be to a companys success. Additionally the report has shown how various marketing strategies play different roles to elicit varied results. Research has also illustrated how marketing strategies can be the catalyst to a companys longevity and possess the power to separate successful companies from unsuccessful companies. What is more from research conducted it can be seen that even established companies such as Toyota still have room for improvement as development is a never ending process. Overall the report has helped to discover how Toyota has attained their current status within the automotive market. Toyota is good example of a company that executes effective marketing strategies. The marketing strategies outlined in the report have helped to expose how Toyota has had such a strong force in the automotive market over the years. References Boone, L. and Kurtz, D. (2014). Contemporary Marketing. ArkansasBoyles, D. (2008). The Corporate Assault on Youth. New York: Peter Lang B+s exhibitions (2015). b+s exhibitions GmbH |. [online] Available at:  http://wordpress.bs-exhibitions.de/?lang=en Chen, Y., Balke, W., Xu, J., Xu, W., Jin, P., Lin, X., Tang, T. and Hwang, E. (2014). Web-age information management. Macau: Springer. Ferrell, O. and Hartline, M. (2010). Marketing Strategy. 6th ed. Erin Joyne. Fifield, P. (2012). Marketing Strategy. 2nd ed. The Chartered Institute of Marketing Harrison, J. and St. John, C. (2013). Foundations in strategic management. Mason, Ohio: Thomson/South-Western. olden, R. and Burton, M. (2010). Pricing with Confidence. Somerset: Wiley. Hypermiler (2015). Hypermiler.co.uk, Hypermiling News, Techniques Tips. [online] Available at:  http://www.hypermiler.co.uk/ Levinson, J. and Gibson, S. (2010). Guerrilla Marketing for Social Media: 100+ Weapons to Grown Your Online Influence, Attract Customers and Drive Profits. Entrepreneur Press. Solberg SÃÆ' ¸ilen, K. (2013). Exhibit marketing and trade show intelligence. Berlin: Springer. Stratten, S. and Kramer, A. (2012). UnMarketing. Hoboken, N.J.: Wiley. Toyota Global (2015). Toyota Global Site | Overview. [online] Available at:  http://www.toyota-global.com/company/profile/overview/ Tybout, A. and Calder, B. (2010). Kellogg on Marketing. 2nd ed. Illinois. West, D., Ford, J. and Ibrahim, E. (2015). Strategic marketing. Oxford: Oxford University Press. Wood, M. (2007). Essential guide to marketing planning. Harlow: Financial Times Prentice Hall. Zarrella, D. (2015). The Social Media Marketing Book. Sebastopol: OReilly Media. Bibliography Conway, A. (2015). Beijing Auto Trade Show Toyota Unveil its new Concept. [online] Auto-Types.com. Available at:  http://www.auto-types.com/autonews/beijing-auto-trade-show-toyota-unveil-its-new-concept-8598.html Global, T. (2015). Toyota Global. [online] YouTube. Available at:  https://www.youtube.com/user/TOYOTAglobal Lum, R. (2012). Toyota: Protect Whats Behind You. [online] Creative Guerrilla Marketing. Available at:  http://www.creativeguerrillamarketing.com/guerrilla-marketing/toyota-protect-whats-behind-you/ Seymour, R., Haddon, E. and Brownlee, S. (2012). Hot looks and Cool Connections with New Toyota Aygo Fire and Ice UK Media Site. [online] Media.toyota.co.uk. Available at:  http://media.toyota.co.uk/2012/02/hot-looks-and-cool-connections-with-new-toyota-aygo-fire-and-ice/ Appendix A: Penetration Pricing Marketing Strategy Example Sourced from Toyota UK Media, 2012 Appendix B: Guerrilla Marketing Strategy Example   Sourced from Creative Guerrilla Marketing, 2012 Appendix C: Social Media Marketing Strategy Example   Sourced from YouTube, 2015 Appendix D: Trade Show Marketing Strategy Example   Sourced from Auto Types, 2015

Effect of Online Gaming to the Students Essay

* An online game is a video game played over some form of computer network, using a personal computer or video game console. * â€Å"Online gaming is a technology rather than a genre, a mechanism for connecting players together rather than a particular pattern of gameplay.† Online games are played over some form of computer network, typically on the Internet. One advantage of online games is the ability to connect to multiplayer games, although single-player online games are quite common as well. A second advantage of online games is that a great percentage of games don’t require payment. Also third that is worth noting is the availability of wide variety of games for all type of game players. â€Å"Can video games make you smarter† begins with asking what you’re looking to gain by playing them. Did you know that: * Point: Video games are fun, but they’re not very productive or useful. * Counterpoint: One of the biggest benefits of video games and o ther interactive training techniques is that they offer a type of engaging and interesting activity that can help build and practice new skills * Point: Video games only train you in specific skills, which doesn’t impart any greater ability to approach new challenges or obstacles. * Counterpoint: The key here is in the design and goals of the game in question. Whatever the game aims to train is what you’ll learn. Games that take the problem solving puzzles and critical thinking exercises that most of us remember as schoolchildren and update them with an interactive and adult-targeted medium can still impart those skills to older players. The issue with many â€Å"brain training† video games is that they want you to believe that you’re â€Å"getting smarter† by increasing your cognitive ability, or somehow protecting your brain from decay or the effects of aging by playing them. That may not be true, but games carefully designed to build problem solving, critical thinking, and reading comprehension skills will help you build those skills. * Point: If games in general can help you learn specific skills, there’s no need for video games specifically. You can just pick up a crossword, textbook, or mystery novel and hone those same skills. * Counterpoint: The big difference between picking up the New York Timescrossword and playing the iPhone version, or playing Scrabble at a table versus with other people in an internet-connected game like Words with Friends, is really in the person who plays the game. Strictly, interactive media are an artifact of our time, and appeal to people who would otherwise reject those older mediums in favor of newer ones. In addition to catering to our desire to be constantly connected and our need for immediate feedback and rapid-fire puzzles and challenges, video games resonate with us in a way that other media doesn’t. That isn’t to say there’s no place for an old-fashioned mystery novel to challenge a reader to decipher an author’s carefully laid clues before they get to the last page, but there’s certainly room for both. There Are Psychological, Physical, and Therapeutic Benefits to Video Games, Too * In addition to the benefits of learning new things and developing new skills, video games—when properly applied—can have therapeutic and mental health benefits. If you play video games as a hobby or for relaxation, you likely already know that they can help you relieve stress and anxiety and help you relax. Negative effects of online gaming: * Since the advent of coin operated arcade games, video games have come a long way and spread to the homes of many children and teenagers, in both developed and developing countries (Bryant & Vorderer, 2006). On one hand, the fierce competitions among the gaming giants such as Nintendo, Sony, and Microsoft can be blamed for this phenomenon; while on the other hand, the internet alone is responsible for placing a universe full of games at arms reach of anyone with a computer and a decent internet connection. However, many games are not suitable for certain age groups. These include games which contain material that is explicit in either the lyrics of its songs, its bloody and gory action scenes, or even scenes that are considered borderline pornographic (in the game Grand Theft Auto: Vice City, the main character can enter strip clubs and receive lap dances) (Allofgta, 2008). Usually, many of the games containing significant amounts of violence are designed for mature audiences; nevertheless, their popularity among teenagers and children, who ironically constitute the largest contributors to the profits reaped from these games, is always on the rise. In Lebanon and many other countries in the middle east, no video game rating system or law exists, which allows children and teenagers to buy any game they want. Consequently, as Vorderer and Bryant explain (2006), â€Å"young video game players may be exposed to substantially more violent content than ever before† * Excessive violence in video games has many significant negative effects on children and teenagers. The nature of today’s gaming market doesn’t seem to help the situation at all. Every year, hundreds of new games are released into stores, adding to an already abundant library of blood and gore, which leads to a decrease in the price of previous years’ games. In addition, since the price of CDs and game related hardware is on the decline, it is becoming easier and more economical for children and teenagers to play these games in the comfort of their own home, instead of paying hourly fees at Local area network gaming centers * Other pro-violent video game activists take on a whole different approach in their defense strategy. * Three major negative effects are manifested in the majority of gamers who play violent video games. To begin with, gamers show a weakening in their pro social behavior, which include poorerrelationships and drug related problems. Secondly, users start to exhibit violent behavior which can manifest itself in their thoughts or physically. Finally, desensitization, the loss of proper response to violent images, also lurks behind these games. * Video games are the subject of so many studies, not to mention findings. Some suggest cognitive benefits, others behavioral issues that may or may not persist over time. Importance of the studies * The researcher also believes that not only the students will be benefited from the findings of the study but the instructors and the faculties as well. For they will be advised what to do to give more emphasis to the studies and the learning of the students. They will have an idea on how to get the attention of the students through their studies. Students most specially who has lower grades or failing grades. Definition of Terms There are terms of this study the student researchers defined to help the reader understand well the terms used. * Age. stage of life: a stage or phase in the lifetime of somebody or something length of somebody’s or something’s existence | * Dropped. lessen: to decrease to a lower level, rate, or number, or make something do this * Effects of on line games   * Failed. unsuccessful: unsuccessful, or not having done what is expected or needed * Gender. Gender is a range of characteristics of femininity and masculinity.[1] Depending on the context, the term may refer to the sex * Passed. be successful, or declare somebody successful: to be successful in a test or examination, or officially decide that somebody has been successful in a test or examination

Feminism A Patriarchal Society - 2654 Words

According to Webster dictionary, feminism is defined as â€Å"the belief that men and women should have equal rights and opportunities.† When people today hear the word feminism, they tend to think of women who disdain men and want to overthrow their power within a country. On the contrary though, women are mostly equalitarian in which they want to work against the power structures and have equal rights or gender equality within a society like most men have. Most women are forced to live within a patriarchal society, where men have control and power over many structures like jobs. Through this power, women are seeking to break down some of these barriers and work together with men in societies today to create balance in the work force and many industries today. Feminism can have many meanings, but I believe it means that women are seeking political, economical, and social equality amongst their male counterparts. Feminism embraces freedom and liberation, which can ultimatel y lead to breaking down the barriers of gender inequality, race, social class, ethnicity, religion, and culture. The concept of the feminist movement was adapted close to the 1800’s, but there is not an official start or end to this movement. A wave model depicts the feminism movement and it is known that one phase does not end and another phase starts; it is a continuous process. This model illustrates that women are fighting against patriarchy throughout history by being involved in many politicalShow MoreRelatedFeminism : The Quality Of Life For Women1242 Words   |  5 PagesTimothy Truax October 1, 2014 Traditions of Feminism There is no one definite conclusion that makes up feminist ideals; it is rather a compilation of theories set to achieve a common goal, the enhancement of the quality of life for women. 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The Effects Of Bubonic Plague On The Middle Ages Essay

In this paper, I will argue that the Bubonic Plague, which began to ravish the European populations in 1347, would have a lasting impact upon the Medieval World particularly in manners of religion, science and medicine, art, and the increased use of common and local vernaculars. These effects would alter the lives of many individuals and states of the Middle Ages, but also would be the roots of various political and social movements throughout Europe. One major area of intellectual life and culture that the Black Death brought upon Eastern and Western European life was on religion. For the sake of brevity and clarity, I will focus primarily on the impacts the plague had on the Church and the Jewish people of Europe. Throughout the many years of the Bubonic Plague, the Church held decisive position. Much of the scientific knowledge for healing during the medieval era came from Church theology and spirituality. 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